Mad Mariner publishes new stories every single day. There is always something fresh to read.

As an online magazine, Mad Mariner was designed from the ground up to operate on the Internet - and we do things differently. For example, we publish new stories every single day. Visitors are always greeted with a new magazine-style feature, as well as boating news, weather news, posts from 10 different bloggers and video. There is always something new to read or view.

Mad Mariner also sells ads on Panbo, the largest marine electronics blog on the internet. Written by Ben Ellison, the electronics editor for Yachting and Cruising World magazine, Panbo is a definitive source of information for boaters.

While Panbo covers electronics daily, Mad Mariner's trademark is in-depth stories - some of them 3,000 words or more - that provide definitive coverage of a topic. Combine that with honest reviews of boats and equipment and a candid view of the marketplace and the result is a group of readers who trust what they read.

Indeed, Mad Mariner's stories frequently "go viral" on sites like Digg.com, Reddit.com and StumbleUpon.com, gaining tens of thousands of readers (often in a single day!) Mad Mariner's features and articles have been cited by magazines such as Chesapeake Bay and Sailing, websites like Gizmodo.com and MSNBC.com, forums like The HullTruth and SailingAnarchy and many well-known blogs. Even humorist Dave Barry picked us up.

Mad Mariner stories frequently go "viral," gaining tens of thousands of readers – often in a single day.

Similarly, all Mad Mariner content is syndicated, through RSS feeds and Mad Mariner News Boxes, which insures that we reach new segments of the boating community. Groups like BoatU.S., the largest association for recreational boaters, rely on Mad Mariner for both news and weather stories.

The result is that Mad Mariner can put you in direct contact with some of the most enthusiastic boaters in the marketplace, readers who are hungry for information and chose Mad Mariner and Panbo as the source. Mad mariner draws roughly 70,000 unique visitors who view more than 400,000 pages each month.* Combine that with Panbo and it becomes a marketplace with more than 150,000 unique visitors each month.

Mad Mariner readers are primarily boat owners, who are split evenly between power and sail. The majority have six-figure annual incomes**. One -third plan to buy a boat, a tender and an outboard engine. Two-thirds plan to buy marine electronics. Almost all plan to take a boating course. These readers are also consumers. Most are preparing for extended cruising.

Mad Mariner is syndicated on more than two dozen websites, including BoatU.S.

Mad Mariner readers come from more than 150 countries, including thousands from Austrailia, Britain, Canada, Japan, and Norway. They are extremely online savvy. All are using broadband Cable, DSL and T1 Internet connections, and three quarters have Flash and Javascript enabled on their browsers.

These boaters are active online readers who seek out information and conduct research before they make purchases, and they turn to Mad Mariner to find it.

Mad Mariner extends its fresh approach to advertising as well. We do not believe in simply publishing banner and skyscraper ads and hoping they work. Instead, we take the time to learn about your business and design a custom plan to drive traffic to your site using multiple channels. In short, we go to work for you - and we work hard. It's an approach that has drawn advertisers like Edson Marine, Luhrs Group and Boats.com.

Mad Mariner creates a plan for every advertiser with a simple goal in mind: to fight reader glaze-over. We believe in value-added messaging, such as deals and discounts. We believe in rotating creatives obsessively. We believe in approaching readers through multiple channels. And we believe that the landing page, where you send readers, should be customized to suit the task.

Moreover, we believe that advertising online should be easy, whether you are venturing online for the first time or adding to an already robust program. Mad Mariner offers intuitive, flat-fee pricing on contracts that last three, six or twelve months. We do standard production work to create your ads for free – and we give them to you to keep. We give you a concrete plan to reach our readers, we carry out that plan and we offer analytics to show you how we are doing, any time you want them. Deadlines too are painless – we require just one day's notice.

Perhaps most important, you get exposure on two large boating websites – Mad Mariner and Panbo – in one contract for a single price.

Mad Mariner interacts with readers in a variety of important ways that go far beyond our website. Our video game, The Docking Game, has been played by more than 200,000 people and has its own loyal base. Our Facebook page has hundreds of fans, allowing us to reach younger boaters. Our weekly newsletter goes out to thousands of people, with open rates regularly reaching 40 percent.

Home Page: We publish a new magazine-style story every day, in addition to nautical news and boating tips. Display space "above the fold" is seen daily by readers, who return to read new content.

The Docking Game has been played by more than 200,000 visitors.

Article Sections: Place your ad next to relevant content in the Vessels, Equipment, Projects, Seamanship, Ownership or Voyages sections, where hundreds - sometimes thousands – of pages of content are displayed.

The Docking Game: Mad Mariner's unique web-based video game has drawn hundreds of thousands of players, who average more than 5 minutes on the page. That makes advertisements like a 5-minute commercial, and double-digit click-through rates are common.

Weekly Newsletter: Thousands of readers receive Mad Mariner's email newsletter, which often posts open rates of 40 percent with click-through rates north of 25 percent.

Blogs: From the Panbo Marine Electronics Blog to Megayacht News, Mad Mariner has some of the best writers in the industry blogging on the site. With 10 bloggers covering everything from the state of the industry to antique wooden boats - many posting daily - advertisers have a range of options for lucrative placement.

Mad Mariner operates multiple channels, allowing readers to participate in their own way.

Video: Through our partnership with TheBoaters TV, Mad Mariner posts new video podcasts on the site every week, which offer advertisers high-traffic pages that keep readers watching for minutes at a time.

Special Sections: From The Mad Mariner Poll to in-depth series on navigation software, mobile phones, women in boating and important topics like winterization, Mad Mariner regularly engages in long-form journalism that produces definitive work on a topic. These high-traffic sections provide one-of-a-kind opportunities for advertisers

Facebook: Mad Mariner has hundreds of fans on Facebook, who represent a younger demographic. More than 75 percent of our Facebook readers are under age 34, and one in five are women.

Syndication: Mad Mariner's nautical news feeds are syndicated to dozens of websites, including large organizations like BoatU.S. This increases traffic - and exposure for advertisers.

When you advertise with Mad Mariner, we put all of these channels to work for you. Getting started is easy. Just Contact us for a custom proposal, usually within 24 hours.

Mad Mariner offers a fresh approach to advertising that is both sophisticated and simple. We do not believe in simply publishing banner and skyscraper ads and hoping they attract traffic. Though this strategy is pervasive, it is also primative – a gambler's approach. Advertising without considering the customers you hope to attract is little more than a wager. How can the same approach work for a boat manufacturer and a yacht services company? It cannot. Simply pasting up ads is betting that the mathematics that drive the Internet will tilt in your favor. In our experience, that is a gamble that rarely pays off.

At Mad Mariner, we prefer to take the time to learn about your business, determine what type of readers may be attracted and then design a custom plan to drive those boaters to your website using multiple channels. For a simple flat fee, we put a variety of tools tools to work that will populate your website with boaters who have a direct interest in your product or service – and we keep working to increase those numbers for the life of your campaign.

Perhaps most important, you get exposure on two large boating websites – Mad Mariner and Panbo – in one contract for a single price.

Mad Mariner simplifies Internet advertising with a flat fee approach to pricing: one price buys you all the resources we have at our disposal for as long as you advertise – including both the Mad Mariner and Panbo websites. This eliminates complicated Internet math and tactical decisions that come with other models. Your cost is explained up front, our custom advertising plan tells you exactly what you are buying and the results are reported to you as often as you like.

We offer 3-month, 6-month or 12-month campaigns, with built-in discounts for longevity. All three of our pricing options involve the same custom approach. We also do standard production work for free, creating your ads in many sizes for the campaign and then allowing you to keep them for use anywhere else you like.

All prices include advertising both on Mad Mariner and Panbo.

• 3-Month Contract: $450 Per Month ($1,350 total)
  Good for small businesses and those launching online campaigns for the first time.
• 6-Month Contract: $400 Per Month ($2,400 total)
  Good for companies interested in muscular traffic acquisition.
• 12-Month Contract: $350 Per Month ($4,200 total)
  Good for larger companies engaged in branding and sophisticated online marketing.

What do you get for that money? A lot. Mad Mariner analyzes your business and creates a custom plan to drive traffic to your site, using the channels we feel will do the best job in the shortest amount of time. While every advertiser's plan is different, here are some of the tools we use to drive traffic:

• Home Page on Mad Mariner and Panbo
• Weekly Newsletter
• The Docking Game
• Sunday Slideshow photo galleries
• Mad Mariner Sections, such as Equipment, Projects or Seamanship
• Special Sections, such as Winterization, Boat Reviews, or Navigation Software
• Panbo's blog posts and forums
• More than 10 specialized blogs
• Mad Mariner's weekly video offering
• Promotion on Facebook, Flickr, Twitter and other social networks

Please Contact Us for a free custom advertising proposal, usually within 24 hours.

Mad Mariner can also create more sophisticated marketing and promotional tools designed to generate viral traffic or build lists, for an additional fee. These tools are created on a custom basis and are priced individually, according to your needs. They include:

• Co-branded pages
• Co-branded micro-sites
• Contest-based advertsing
• Quiz-based advertising
• Video advertising and promotion

Please Contact Us to discuss your ideas or to receive a proposal.

The Docking Game™ is an instructional and promotional Flash video game created by Mad Mariner to be played online. More than 200,000 visitors have played the game since its launch in 2007, spending an average of more than 5 minutes on the page with each game. The Docking Game has been featured in magazines like Sailing and Chesapeake Bay, as well as on websites such as SailingAnarchy.com, MSNBC.com, TheHullTruth .com and PowerandMotorYacht.com.

Docking Game Highlights

• There are 22 playable levels, including nighttime docking.
• Each level features variable and increasing wind, current and waves.
• Players must avoid shoals, vessel traffic and marine obstacles while tying up to floating docks, T-heads and poles.
• The game features high score capabilities with staging.
• Players can save games locally.

Mad Mariner's Winterization Guide is a well-read collection of stories that explain how to best protect your boat during the cold. Read by more than 50,000 people – and with advertising click-through rates that can exceed 10 percent in season – the guide contains everything recreational captains need, and links to additional resources. Among the topics covered:

• Protecting the engine
• Choosing an ice eater
• Protecting water systems
• Lifting and blocking
• Creating a cover
• Living aboard during winter
• Winterizing a PWC

Mad Mariner's Spring Commissioning Guide Guide walks owners through all the problems associated with launching the boat for the season – including planning and preparing for an inaugural cruise. It's a section heavy on projects and how-to journalism. Among the topics covered:

• Planning a launch
• Choosing a boat yard
• Conducting upgrades and maintenance
• Cleaning the boat
• Environmental boating
• Planning a cruise
• Provisioning

The Mad Mariner Poll queried 400 boat owners – 200 men and 200 women – on a broad range of topics, including gender issues, fuel prices, education and safety practices. The 30-question poll was conducted for Mad Mariner in June by Mountain West Research Center, an Idaho-based polling firm, using secure surveys delivered and completed online. The result was the first independent survey of boat owners to focus on issues that matter to them. Among the highlights:

• How fuel prices impact time on the water?
• How often do spouses yell at one another?
• What activities do men and women really perform?
• How many boaters have taken a boating course?
• How often do boaters wear lifejackets?

While much has been written about the role of women on the water, too often these stories rely on tired anecdotes and stereotypes that make too many assumptions. The editors at Mad Mariner wanted to move past that and gather new information – something more definitive. We wanted some unassailable statistics. Mad Mariner's Women in Boating Series, based in part on the Mad Mariner poll, did exactly that. The series cut through stereotypes to assess the true roll of women in the sport – and it's not what you may think. Highlights include:

• Full results of the Mad Mariner Poll, with commentary from gender experts
• Profiles of six women from all walks of life who excel on the water
• An in-depth look at women boating schools and how they offer instruction

Mad Mariner's Hard Facts on Software series is an unparalleled online reference guide to the world of computer-assisted navigation and electronic charting. Based on months of interviews, research and rigorous hands-on product testing, the 50,000-word series is designed to help boaters make informed decisions about navigation software and buy with confidence.

• Definitive Coverage. The series reviewed every major software offering on the market for both Mac and PC, including Nobeltec's VNS and Admiral, MaxSea Explorer, Maptech's Chart Navigator Pro, Raymarine's RayTech 6.0 and Rose Point's Coastal Explorer, as well as offerings by TIKI, DigiBOAT, NavSim and more. Even free options were reviewed.
• Honest Assessment. The series pulls no punches. Instead, it replaces corporate claims and dockside chats with solid facts and candid assessments, based on months of reporting and testing. The series provides the information that boaters need to make the right purchase.
• Complete Reviews. Rather than trying to cover the waterfront in a single story, each leading software package was given its own in-depth review, allowing the authors to report their findings in detail. From cartography and compatibility to ease of use and special features, these reviews are comprehensive.
• Thorough Reporting. The series includes additional full-length features on how to get started in computer-based navigation, how to buy an on-board computer, how to download charts and many other useful topics for non-technical boaters. There is even a glossary of terms.
• Expert Advice. The series was reported and written by Mark and Diana Doyle, veteran cruisers, licensed captains and authors of the Managing the Waterway cruising guides.
• The Book. Mark and Diana are writing a book based on the series, which is now available from Semi-Local Publications.

Mad Mariner's Going Mobile Series shows how one of the most valuable pieces of onboard electronics may be something you have overlooked: your mobile phone. It has dozens of uses, from navigation to weather forecasting. In the definitive work of its kind, Mad Mariner's series explained how to get the most from your mobile. Among the topics covered:

• How to buy a phone
• How to choose a mobile plan
• Installing amplification on your boat
• Choosing applications for navigation, weather forecasting, tide and current prediction and other tasks
• Reviews of the iPhone, Blackberry, Palm, Windows Mobile and Symbian platforms and phones.

The vast majority of Mad Mariner readers are men who own a boat, though the number of women readers has doubled to 8 percent in the last year, according to a reader survey conducted in June of 2009.

Mad Mariner readers are both power boaters (55%) and sailors (29%), and a rugged minority (16%) say they enjoy both. Their average age is 55. Almost two-thirds make more than $100,000 a year in household income.

They own an amazing diversity of boats – too many to name – in lengths from 7 to 60 feet, and the average is 31 feet. Most also own a tender or kayak.

They are happy with Mad Mariner, with 97% saying they are either satisfied or very satisfied and 85% saying the same of our weekly newsletter.

And they all have big plans . . .

BOAT PURCHASES

• Almost one in four plan to buy a boat in the next five years. One in six plans to do so in the next two years.
• One in five plan to buy a dinghy or tender in the next two years, and one in 10 plan to do so this year.

EQUIPMENT PURCHASES

• One third plans to buy marine electronics this year, and more than 50 percent plan to do so in the next two years.
• One in five plan to buy an outboard engine in the next two years, and one in 10 plan to do so this year.
• One quarter plan to buy a chartplotter in the next two years.

BOATING EDUCATION

• One quarter plan to take a boating course this year, and one third plan to do so in the next two years.
• One in five plan to get a captain's license in the next two years and one in 10 plans to do so this year.

CHARTER AND CRUISING

• One in five plans to charter a boat in the next two years, and one in 10 plans to do so this year.
• Almost one quarter plan to do extended cruising this year and more than one third plan to do so in the next two years. Almost two thirds plan to be out on the water for extended cruising within five years.