Celebrities and businesspeople reinvent themselves successfully to appeal to new markets . . . so why can't megayacht builders?
They can – and are. Westport Shipyards is one of them. While it's not changing the way it's doing business, it has rethought its popular 130-foot semicustom series, relaunching it with a new design and name.
Considering Westport sold 28 units in the W130 series since its inception in 2001, the move may come as a bit of a surprise. But the management team took a good look at the global market and decided there was an opportunity to tailor the appearance more to European and Middle Eastern owners. Even the new name reflects the intended markets: 40M, with "M" meaning "meters."